Brand Intelligence Associate
Responsible for the Customer Relationship Management (CRM) for Club Penguin, including: building and managing a standard of excellence in membership marketing to help us build a better product for our guests, ensuring we are welcoming more new members, ensuring that they are having a great experience, and growing the membership business.
Responsibilities:
Provide an ongoing analysis of web metrics and other available data.
Work closely with Business Intelligence team to provide brand intelligence guidance to discover trends, and insights.
Work with web team to improve our SEO on the site.
Qualifications:
Post secondary degree with a focus on marketing, analytics, and psychology.
MBA preferred.
2-3 years relevant experience and/or education in membership and online marketing.
Experience using segmentation techniques.
Experience with marketing approaches to improve acquisition, conversion and retention rates.
Experience with Search Engine Optimization (SEO).
Fluent in English.
Skills and Abilities:
Strong analytical/quantitative skills.
Superior communication skills.
Attention to detail.
Able to evaluate, maintain and prioritize multiple projects simultaneously in a dynamic environment.
Able to be “hands on”.
Excellent organization and time management skills.
Clear customer-focus.
Track record of success.
Understands segmentation techniques.
Interest in psychology and brand marketing.
Self motivated strategic thinker who loves numbers.
Salary:
Competitive wage and benefits based on experience and qualifications.
Location:
Must be able to work in Kelowna, BC, Canada
Submission Information:
Submit resume and cover letter to:
Must include cover letter explaining your understanding of CRM and brand in today's social media world. Applications without this requirement will not be considered.
Only those qualified candidates selected to be interviewed will be contacted.
Applications will be accepted until the position has been filled.
